The AHTA and STR are working together to track the lodging performance of the region so that we may better serve you, our members. STR’s position as an independent, third party data provider makes them the perfect source for historical information. Their work will allow the AHTA to see a clear picture of our region’s performance in the industry.

STR also provides hotels with the marketing intelligence they need to make important decisions. All major chains and thousands of independents already participate with STR, including a growing number of properties in our region. STR’s great customer service and their attention to confidentiality have helped make them the world’s foremost source of lodging industry data for over 20 years.

Participating in STR’S benchmarking reports allows you to compare your hotel’s performance to your local market and selected competitive set on a monthly basis.

Your participation will help us all; you will benefit from the market insight you receive in your STR report, and the data you provide will be used to compile region-wide figures that will help us in our efforts. Please remember, STR always keeps your proprietary data confidential.

We hope you will take advantage of this new AHTA member benefit. If you have any questions about STR’s benchmarking reports, please contact the AHTA office.