Jolly Beach Resort, Antigua Taps The MAAC Group to Provide Sales Representation Across North America


Jolly Beach Resort, Antigua announced today that it has appointed The MAAC Group, as its North America Sales Representative. A New England-based sales and marketing consultancy firm specializing in travel, tourism and hospitality, The MAAC Group will conduct monthly sales calls and training seminars to travel professionals across the U.S., and Canada, as well as attend travel industry shows for Jolly Beach Resort effective immediately.  General Manager, Vernon Jeffers says he is confident in the new appointment and feels this new direction will ultimately lead to increased business for the resort out of North America. 


Melanie Alexander, President of The MAAC Group, commented on the new partnership, saying: “Incredible value, an even better beach, endless activities, spa services, varied cuisine, and the natural wonder and historic charm of Antigua – this is one resort that offers everything today’s active travelers are looking for in an affordable Caribbean vacation. We’re excited to welcome Jolly Beach to The MAAC Group family.”


Fronting a mile of pristine, white sand beach just nine miles from V.C. Bird International Airport, the 464-room Jolly Beach Resort is Antigua’s largest hotel. The 40-acre property appeals to all types of travelers, offering six different room categories, five on-site restaurants, five bars, a full-service spa and wellness center, tennis, basketball and cricket facilities, two pools, 8,000 sf of meeting space, an on-site casino and more.


The resort especially appeals to families, offering a Jolly Kidz Club with a full schedule of daily activities for children ages three to 12. A Jolly Teenz Club is also available for teens between the ages of 13 and 16. Additionally, young families can take advantage of babysitting services, ensuring moms and dads can enjoy alone time, no matter the age of their kids.


Destination weddings are another Jolly Beach specialty. The property offers a series of affordable wedding packages, starting with the Silver Wedding program, available free with a 12-night stay. All Jolly Beach wedding packages include just about everything anyone could want in an unforgettable wedding in the tropics at prices to fit almost any budget. There’s no residency requirement for couples wishing to tie the knot in Antigua either, further adding to the stress-free convenience a Jolly Beach wedding.


In addition to its general sales and training responsibilities, The MAAC Group will also assist Jolly Beach with public/media relations, contracting with tour operators, and other sales/marketing services. Travel professionals interested in more information are encouraged to contact The MAAC Group at Tel: 617-803-8498.